E-mail & Marketing Automation Specialist

Job description

We are looking for an E-mail & Marketing Automation Specialist
For our fast growing e-commerce platform we are looking for a data driven and result oriented E-mail & Marketing Automation Specialist. With various web shops we provide the European market with high-quality (LED) lighting. With a strong team we can conquer the world. That is why we are looking for a self starter with a commercial and strategic mindset to strengthen our Marketing team.

Let’s Ledify Europe
World Wide Lighting is a leading and rapidly growing European specialist in lighting products. Our product range goes from conventional bulbs, to future ready, Led Lighting solutions and complete fixtures. Our extensive range and high quality products support each and every business to find their ideal lighting solution. We make European companies and houses greener. Switching to LED lighting is the fastest way to achieve this goal. That's what we love to do and where we stand for as an organisation.

Do you also want to make an impact and have an influence on the strong growth within this company? Don't wait any longer and join us!

The Role

  • Bringing E-mail and marketing automation to the next level in a fast growing e-commerce environment;
  • Managing a small team (2 FTE) developing your managerial skills. Adding creativity and commercial focus (growing the business);
  • Analyze and drive KPI's for critical email performance metrics such as deliverability, open and click through rates, conversion/bounce rates, and database growth over time;
  • Coordinate and build digital campaigns including various email newsletters, automated lead-nurturing campaigns, and customer account notifications. This position will focus on both revenue generating campaigns and branding/ fan engagement promotions;
  • Responsible for accuracy, timelines, and consistency of all emails and related campaigns Assist with the team’s analytical efforts, including pointing out trends and utilizing test methods to help deliver best results ( A/B testing, frequency, time of day and more);
  • Partnering with IT for technical solutions and with customer insight team on creating new (insight &action driven) campaigns and optimize the current campaigns

Job requirements

Your Profile

  • Minimum Bachelor degree (preferably University) with 1 to 3 years experience;
  • Excellent in English;
  • Experience with RFM models, personalized experiences & optimizing customer lifetime value;
  • Experience with data activation from a Customer Data Platform (knowledge of Celebrus is a plus);
  • Advanced HTML & CSS knowledge (for e-mail purposes);
  • Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards;
  • Minimum 2 year experience in web analytics platforms (e.g. Google Analytics);
  • Minimum 3 years’ experience managing marketing database and experience witth email marketing (esp’s), consumer messaging and automation tools;
  • Excellent writing skills & creativity;
  • Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework.

What to expect from us?
We offer you a versatile and attractive position within a very ambitious organisation that has translated into an impressive growth of our company. We are an E-commerce lighting company and we are active worldwide in 15 countries with 24 webshops. Over 200 enthusiastic colleagues are working continuously on pushing the bar of customer satisfaction to the next level. To achieve this we challenge our people to take initiative, bear a sense of responsibility and motivate them to walk the extra mile.

"It's never too late to light up your career"
In case you think you are the right candidate to become our new colleague, or would you like to have more information about this position? Share your talents with us via the ‘apply’ button below. For information ask Christel van Oers via 06-14320007.